The Basque cake is more than just a dessert. It is a work of folk art, a form of gentle expression, a Basque madeleine imbued with emotion. It transcends the arts as it transcends generations.

Mounted in the pocket

A beautiful historic house

A pleasant video

On Instagram

He's having sex

The explosion on social media:

It has become a true viral phenomenon with thousands of videos on TIKTOK, INSTAGRAM and YOUTUBE in all languages.

Basque Cake Recipe at

🍴 AT THE BANQUET OF FRENCH GASTRONOMY… THE BASQUE CAKE DOESN'T ASK FOR ITS SHARE.

You're thinking mille-feuille. Opera, Saint-Honoré, Paris-Brest.

Chefs, presentations, blown sugar petals, grace, lightness, controlled self-effacement.

Meanwhile… The Basque cake is waiting.

Not at the bottom, not withdrawn, not modest.

He waits like a bull waits in the arena:
standing, massive, patient.

No need for whipped cream.
No need for a stainless steel ring.
No need for Parisian approval.

It exists .
And that's enough .

Its texture? A bulwark.
Its cream? A declaration.
Its taste? Rooted in the earth. Universal.

And at the grand banquet of French pastry…

He doesn't ask for his share.

He takes it.

A large .
A warm .
A share that we pass around in silence ,
because we know.

This is not a chef's dessert.
It's a dessert of memory .

And that
's stronger
than all the fleeting trends of the moment.

🎯 What the PGI would bring to the Basque cake:

Intangible cultural heritage of humanity: "The gastronomic meal of the French"

1. An official recognition of its origin

The PGI would establish in black and white that the Basque cake is rooted in the Basque Country , in its know-how, its traditions, its climate and its culinary culture.
👉 It's more than a recipe: it's a territory.

2. Protection against imitations

With a Protected Geographical Indication (PGI), you could no longer call just any industrially produced pastry from outside the region, without respecting traditional rules ,
👉 We protect the name, the history, and the artisans who keep it alive.

3. A natural move upmarket

The PGI (Protected Geographical Indication) imposes precise specifications : ingredients, method, origin, texture, etc. This guarantees a certain level of consistent quality, which benefits the artisans.
👉 The cake becomes a certified ambassador of Basque flavor.

4. An economic lever for artisans

Producers can communicate sell better , and sometimes even export with a Protected Geographical Indication (PGI). It also attracts tourists and creates a strong identity for events like your World Championship .
👉 It's no longer just a regional product. It's a gastronomic signature.

5. A strong cultural marker

The PGI would be a powerful symbol for the transmission , education, and promotion of Basque intangible heritage.
👉 A tool to keep memory alive alongside taste.

🛡️ Towards a Protected Geographical Indication (PGI) for Basque Cake

Examples of French pastries with PGI status.

1. Vendée brioche:
   An oval, golden brioche with a dense crumb, rich in butter and fresh cream.
   Awarded the IGP label since 2013, it embodies the baking heritage of the Vendée region.

2. Navette de Marseille (under recognition)
   Traditional boat-shaped biscuit, flavored with orange blossom, emblematic of the Candlemas celebrations in Marseille.

3. Breton galette (file in progress)
   Shortbread biscuit with semi-salted butter, originating from Pont-Aven, with a history dating back to 1890.

4. Saint-Émilion Macaron (in development)
   Soft macaron made with almonds, sugar and egg whites, linked to the monastic tradition of the Bordeaux region.